Head of Social

The Role:

Remote | D2C / Consumer | UGC, Creators & Organic Growth | £150-£290k + Equity

This is not a traditional Head of Social role.

We’re working with an incredibly fast-growing consumer health business looking for a Head of Social to build an organic growth engine capable of generating serious, repeatable reach across TikTok, Instagram, Facebook and creator-led channels.

They need someone who understands how to engineer attention at scale: someone who can spot a winning hook or format, understands UGC and creator ecosystems, and knows how to turn individual viral hits into a repeatable growth system.

The role
You’ll own the viral social, creator and UGC ecosystem end-to-end, building the systems, talent network and testing frameworks needed to produce and distribute high-performing content at serious scale.

You’ll be:

• Building a high-velocity viral content engine
• Scaling the UGC and creator pipeline: sourcing, briefing and managing creators
• Building distribution through clippers, meme pages, repost accounts and creator partnerships
• Testing hooks, formats, narratives, creators, captions and channels
• Identifying winning content and scaling it quickly across platforms and audiences
• Using AI to increase the speed and scale of content production
• Building feedback loops between content, distribution and performance
• Driving community and engagement across comments, shares, tags and DMs
• Working closely with Creative and Performance to make organic social a genuine growth and acquisition channel

Who we’re looking for
You’ll ideally have 5+ years in viral social, UGC, creator marketing or organic growth, ideally within a high-growth D2C consumer brand or start-up.

You’ll have exceptional viral taste (hooks, pacing, retention, relatability and platform behaviour), but you’ll also be analytical enough to understand why something worked and how to make it repeatable.

You’ll know how to build and manage creator/UGC operations at scale and still be comfortable getting properly hands-on.

Crucially, this is consumer social. We need someone immersed in TikTok, Instagram, creators and internet culture rather than predominantly B2B/corporate social.

Experience in health, wellness or another regulated consumer category would be a big bonus.