HEAD OF CREATIVE (Performance/Paid)

The Role:

We’re partnering with an exceptionally ambitious, high-growth consumer business looking for a brilliant Head of Creative (paid media) to lead the next evolution of its creative strategy and production.

This is a business experiencing extraordinary growth, with significant investment in paid media, an established international customer base and exciting plans for further expansion.

They’re looking for someone who can turn creative into a genuine competitive advantage.

And this is a big opportunity.

You’ll be taking ownership of the creative engine behind a business operating at serious scale, building the strategy, systems, team and creative output needed to support its next phase of growth.

The opportunity
This is a senior leadership role, but we’re absolutely looking for a creative who still loves being creative.

Someone who can dream up the concept, nail the hook, write a brilliant brief, challenge the execution and then get stuck into the data to understand exactly why something performed.

You’ll work closely with Growth, Performance Marketing and CRO teams, leading an established creative function and building a high-velocity approach to ideation, production, testing and optimisation.

You’ll be responsible for:

• Owning the performance creative strategy across significant paid media budgets, particularly Meta.
• Developing compelling concepts, hooks, messaging and formats that drive measurable commercial results.
• Building a scalable creative testing and iteration engine.
• Raising the bar for creative quality, originality, storytelling and emotional impact.
• Connecting creative performance directly to CAC, ROAS, CTR, conversion and other key metrics.
• Developing AI-powered creative workflows that increase production speed and scale without compromising quality.
• Leading, mentoring and developing a talented creative team.
• Identifying winning concepts and scaling them efficiently across audiences and channels.
• Supporting international growth through localisation and market-specific creative strategies.
• Exploring new creative opportunities across emerging platforms, video, TV and connected TV.

Ideally, you’ll bring:

• 5+ years of experience in performance creative, ideally within high-growth DTC, consumer or e-commerce businesses.
• Experience developing creative for substantial paid media budgets, with a deep understanding of Meta performance.
• A strong creative background, whether in art direction, copywriting, design, editing, production or a related discipline.
• A proven ability to develop creative that doesn’t just look beautiful but delivers measurable results.
• Hands-on experience building and optimising creative testing frameworks.
• Strong knowledge of performance metrics, creative fatigue, audience behaviour and conversion.
• Practical experience using AI to transform creative workflows, production and experimentation.
• Experience building or scaling creative teams, processes and production systems.
• The confidence to lead strategically while remaining close to the creative work.
• Experience across international markets, regulated consumer sectors or emerging paid media channels would be a bonus.

This is a rare opportunity to shape the creative future of a business with exceptional growth ambitions.

Get in touch with Neon People for a confidential conversation.